Cookies Information
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your 'browser history' (cache) when you leave the site.
Extax Advisory (“Extax” or “we”) and its service providers may use analytics cookies, which can also be called performance cookies, to collect information about your use of our site. The analytics cookies collect information which, amongst other things, allows us to count our audience size and see usage patterns. The analytics cookies also record if you experience difficulties using our site which can assist us in improving functionality.
Extax and its service providers may also use targeting and tracking cookies to understand your interests and behaviours as you browse our site, so we can deliver a more personalised experience in the future. This may also assist us in delivering relevant advertising to you during various advertising campaigns we may run through participating third party sites.
Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.
Please note, by using this website, you consent to the processing of data about you by Google in the manner described in 'How Google uses data when you use our partners' sites or apps' which is located at www.google.com/policies/privacy/partners.
Types of Cookies
'Session' cookies remain in your browser during your browser session only, ie until you leave the website.
'Persistent' cookies remain in your browser after the session (unless deleted by you).
'Performance' cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous.
Performance cookies are used to improve how a website works.
'Functionality' cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.
Cookies Used
The following contain a non-exhaustive list of cookies as an example to explain the way in which we use cookies on our websites. By using this website, you agree that we can place these cookies, and cookies of a similar nature, on your computer/device for the stated purposes.
Adobe Analytics
_sdsat_landing_page
Stores the first page you hit when visiting extax.net
First party, Session
Until end of session
Adobe Analytics
_sdsat_traffic_source
Stores the site you came from before reaching extax.net
First party, Session
Until end of session
Adobe Analytics
_sdsat_pages_viewed
Stores the quantity (number) of pages that you view during your visit.
First party, Session
Until end of session
Adobe Analytics
_sdsat_lt_pages_viewed
Stores the total number of pages viewed
First party, Persistent
2 years from set/update
Adobe Analytics
_sdsat_session_count
Stores a session counter
First party, Persistent
2 years from set/update
Adobe Analytics
s_vi
This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.
Third Party Persistent
2 years from set/update
Adobe Analytics
gpv
This cookie stores the quantity of pages you view when visiting the Websites
First and third party
30 minutes from set/update
Adobe Analytics
s_nr
This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.
First and third party
2 years from set/update
Adobe Analytics
s_ppv
Stores information on the percentage of the page displayed
First and third party
Until end of session
Adobe Analytics
s_fid
This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID
First and third party
5 years from set/update
Adobe Analytics
s_ppvl
Stores information on the percentage of the page displayed to you
First and third party
Until end of session
Adobe Analytics
s_cc
This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.
First and third party
Until end of session
Adobe Analytics
s_sq
This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.
First party
2 years from set/update
Demandbase
dmdbase_cdc
This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.
First Party Session
Until end of session
Demandbase
dmpsh
This tracks the history of any ID syncs between TUUID and 3rd party exchanges
Third party
2 years
Demandbase
tuuid_lu
This tracks the date when the TUUID was last updated.
Third party
2 years
Demandbase
pvc
This cookie tracks post-view conversions for ad campaigns.
Third party
2 years
Demandbase
ssid
This cookie is set to assist in onsite identification for certain legacy campaigns.
Third party
2 years
Demandbase
_ga
This is a Google Analytics cookie
Third party
2 years
Demandbase
tuuid
This cookie is used for analytics and advertising services provided by Demandbase products.
Third party
2 years
Demandbase
IUUID
This cookie is used for performance and optimization of Demandbase data and reporting.
Third party
2 years
Google Analytics
__utma
This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.
First and third party
2 years
Google Analytics
__utmv
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
Third party, persistent
Google Analytics
__utmz
Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
Third party, persistent
YouTube
VISITOR_INFO1_LIVE
This cookie tracks viewing of Youtube videos on the website.
Third party, persistent
datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate
These cookie are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy
Third party
JSESSIONID
General purpose platform session cookie. It is used to maintain an anonymous user session by the server.
Third party
Until end of session
lidc
This cookie is used for routing from Share buttons and ad tags
Third party
1 day
bcookie
This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.
Third party
1 year
bscookie
This cookie is used by LinkedIn to recognize a secure Browser ID.
Third party
1 year
visit
This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.
Third party
Adobe Target
mbox
This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information.
First party
2 weeks
Crazy Egg
_ceir
This cookie is set by CrazyEgg and records whether you have visited the Website.
First party, Persistent
5 years
Crazy Egg
_ceg.s
This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.
First and third party
3 months
Crazy Egg
_ceg.u
This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.
First and third party
3 months
Google Analytics
_gat
This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
First party, Session
1 minute
Google Analytics
_gid
This cookie stores a unique user session identifier.
First & Third party, Session
24 hours
Google Analytics
_ga
This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits extax.net, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.
First & Third party, Persistent
2 years
Google Analytics
__utmb
This cookie is used to determine new sessions/visits.
First party
30 mins from set/update
Snapsc_atAnonymously identify device browserThird party13 months
Snap_sctrUnderstand effectiveness of partnering with SnapFirst party7 days
Snap_scidAnonymously identify device browserFirst party13 months
Salesforce__s9744cdb192d044faa1bf201d29fafd1eRemember user preferences (if any)Functional, Third partyUntil end of session
Salesforcext_0d95eRemember user preferences (if any)Functional, Third partyUntil end of session
Salesforceigodigitaltc2This cookie contains the user's unique User IdentifierTracking, Third party10 years
Salesforceigodigitalst_[Customer MID]This cookie contains the user's unique session identifierTracking, Third party1 hour
SalesforceigodigitalstdomainThis cookie contains a website identifierTracking, Third party1 hour